Fitwell App

Find clothes that fit you well.

Overview

Helping you shop for clothes quickly and easily by providing guidance and using new technology to assist in searching for your size.

Role

UX/UI Designer

Project Type

UX Design

Duration

January - May 2022

Team

Sole designer

The Problem

Finding clothes that fit is something that many struggle with, which affects confidence, textile waste, and encourages fast fashion. In addition, clothing sizes have been very tricky to understand since different brands use different measurements.
Source: Trunk Club

Goals:

Educate the user
Provide solutions that are familiar
Make the buying process easier

How might we facilitate the shopping experience so that users can find clothes that fit?

Process

Research

I interviewed a few individuals about their experience shopping for new clothes. I wanted to get a baseline of the current experience.

Interviews

I synthesized the responses into 3 categories, and from the insights, I noticed that both in-person and online shopping had their own strengths.

Some preferred in-person because they could try it on while some liked the convenience of shopping online.

Persona

Based on the responses from my interviews, I constructed a persona to keep in mind whom I was designing for.

User Journey

This user journey is based on the scenario in which the persona, Lauren, has to find a dress last minute, but she is too busy to spend a lot of time shopping.

This map showcases the steps Lauren would take using the app to buy her dress.

Sketches

From here, I conducted a crazy 8s exercise to get some quick ideas out and consider how the app would play out.

Wireframe

Once I decided on a design direction, I created wireframes to determine the layout and organization.

Final Design

Final Design

I included an onboarding section on the front page to introduce users to what the app's purpose and function is without them needing to sign up.

Guided Measurements

This option takes you through a tutorial on how to measure yourself with measuring tape.

When I did a competitive analysis, I found that this was the most consistent method of measuring.

Questionnaire

This option was adapted from other clothing sites; it asks questions based on clothing that you already own and fit you well. From this, it generates an estimated size for you based on its database.

My Size

This option takes you straight to the marketplace where you will be taken in a walkthrough on where to input your size if you already know it.

From there the marketplace will generate clothing pieces that match those measurements.

Key Takeaways

I would incorporate user testing throughout the entire process because there were decisions I had to make based on analysis from the interviews and thinking in the shoes of the user. For the next steps, I would test the final product and get feedback from users.

Other works

Copyright © 2024 Arlyn Elopre
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